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The brand HESSENER belongs to Shirley Schaefer. Her fashion company SHIRLEY + SILK was established the first flagship store in the famous Schiller street Frankfurt. Shirley’s first brand is a female fashion brand Shirley + Silk, after she successfully built up her business, she established a male underwear brand HESSENER. Brand HESSENER is mainly targeted at the business men aged within 25-60 years old and it’s known as a popular underwear brand for business men with healthy nature materials.
It is playing a positive role in filling the gap in global business men underwear, as well focusing the design concept in very German lifestyle of nature material and simple style, In China, HESSENER brand currently has more than 80 sales points, and mainly concentrated in large shopping malls in first-tier cities in China.
Recently HESSENER starts to develop online shops globally, as well recruiting some fresh graduated design students globally, since the founder Shirley was a senior professor of brand management in China and Germany, she plans a charity project to help those young designers for building their careers in the successful way of Shirley herself – a global popular business woman and designer which 30 years are standing in heavy industry never fall.
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